Jakub, a proud Gen Z representative, is an employer branding specialist at Helprise, where he has been working for over two years. He began his career by supporting recruitment efforts, gaining valuable experience in HR. Currently, he creates and implements employer branding strategies, builds the employer’s brand on social media, and organizes events to promote the company. He collaborates with the OFF School Foundation, conducting training on cross-generational communication. Jakub is a master’s student at the University of Warsaw, majoring in Labor Market Organization. His passions include graphic design, personal development, and an active lifestyle.